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DNA IS WHAT MAKES YOU UNIQUELY YOU

WHO WE ARE

DNA IS
A FULL SERVICE 360°
MERCHANDISING
COMPANY FOR
PERFORMERS, INFLUENCERS,
CELEBRITIES,
MUSICIANS,
AND ARTISTS

WHO WE ARE

DNA CREATES
EXPERIENCES,
APPAREL, AND ACCESSORIES
TO INCREASE
CONNECTION
WITH YOUR FANS.

DNA INTERGRATES SOCIAL MEDIA
SERVICES, PUBLIC RELATIONS, AND
PRODUCTION
CAPABILITIES INTO
THE OVERALL
PROCESS, WHERE
AND WHEN NEEDED.

ALL EYES ON ME

OUR CLIENTS

  • CHUCK’S PARKING SERVICE
  • DITA VON TEESE
  • ERIC RUTHERFORD
  • F10 CREATIVE
  • GREG GORMAN
  • JEFFERY DEITCH GALLERY
  • KENNY SCHARF
  • LA COMMUNITY HEALTH PROJECT
  • LADY BUNNY
  • MATTHEW ROLSTON
  • MICK ROCK
  • MILK STUDIOS
  • PREMIERE VALET SERVICE
  • QUIXOTE STUDIOS
  • RISK
  • SOHO HOUSE
  • STEPHEN BLISS
  • THE CHATEAU MARMONT
  • TOTAH GALLERY
  • URBANICA AT THE MERIDIAN HOTEL

OUR CLIENTS

KENNY SCHARF

ARTIST

Kenny Scharf attended Manhattan’s School of Visual Arts and came of age in the 1980s New York downtown art scene alongside his contemporaries Keith Haring and Jean-Michel Basquiat. A painter and performer inhabiting the visual worlds of both street art and popular culture, Scharf’s graffiti paintings gained him notoriety and established a vernacular language all his own. His work has been exhibited at the Museum of Modern Art, New York, the Hammer Museum in Los Angeles, the Miami Center for the Fine Arts, Florida, and the Queens Museum of Art, New York, among others. Work by Scharf is held in the permanent collections of The Museum of Modern Art, New York, The Whitney Museum of American Art, New York, The San Francisco Museum of Modern Art, The Stedelijk Museum, Amsterdam, The Broad Foundation, Los Angeles, and The Jewish Museum, New York, in addition to others worldwide.

Instagram – 111k followers

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KENNY SCHARF – CASE STUDY

KENNY SCHARF LAUNCHES COVID 19 FACE MASKS COLLECTION

KENNY SCHARF – CASE STUDY

KENNY SCHARF LAUNCHES COVID 19 FACE MASKS COLLECTION

In June 2020 DNA Merch launched legendary pop artist Kenny Scharf’s new line of lifestyle and streetwear products with a limited edition run of 4 face mask designs. While he had created higher end collabs for many years this was his first return to these categories with his own offering since the 1990s. In partnership with Kenny, DNA Merch launched online retail via his Instagram handle and rolled out a targeted IG influencer campaign the same day. All 4k units of the limited edition face masks priced at $25 each sold out within 36 hours. The IG influencer campaign generated over 1 million views and over 18,000 likes. This was coupled with a media campaign including an exclusive announcement in HYPEBEAST that generated 37.8 million impressions and successfully reintroduced Kenny Scharf to the lifestyle and streetwear product spaces.

Kenny Scharf Press

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December 14, 2020

Wet Paint: The Mugrabis Go Big on Kenny Scharf, Jay-Z and Beyoncé Lose Out on an Amoako Boafo, & More Juicy Art-World Gossip

Vogue
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https://dnamerch.com/wp-content/uploads/2020/12/Kenny-Scharf-News-Artnet.png 200 300 support support2020-12-14 22:18:532020-12-15 21:17:39Wet Paint: The Mugrabis Go Big on Kenny Scharf, Jay-Z and Beyoncé Lose Out on an Amoako Boafo, & More Juicy Art-World Gossip
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November 20, 2020

Of course when you are painting on top of an existing painting I listen to and look for underlying things the artist might have intentionally or unintentionally put in there. I like to let what's their guide me on what to do next…

Vogue
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https://dnamerch.com/wp-content/uploads/2020/11/kenny-press-1.jpg 166 338 support support2020-11-20 18:16:182020-12-14 20:32:15From Warhol's Factory to today's Los Angeles. Interview with cult artist Kenny Scharf

Kenny Scharf Press

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November 20, 2020

Artist Kenny Scharf drives gallerist Jeffrey Deitch during a Karbombz! rally Saturday on Santa Monica Boulevard.

Los Angeles Times
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https://dnamerch.com/wp-content/uploads/2020/11/kenny-press-2.jpg 166 338 support support2020-11-20 18:15:202020-12-14 20:31:22You’ve been Karbombz’d! Kenny Scharf rolls his art down Santa Monica Boulevard

MICK ROCK

PHOTOGRAPHER

Mick Rock specializes in rock n roll photography and is known as “The Man Who Shot the 70s.” He is the inimitable rock photographer who launched his career with an unknown David Bowie in 1972. From the first photo shoot developed a two year relationship as Bowie’s official photographer. During this time Rock documented the rise and descent of Ziggy Stardust, and shot promotional films, album jackets, posters, artwork, videos like Life on Mars and Space Oddity and thousands of photographs.

Rock’s career continued to soar with key 70s images like Lou Reed’s Transformer, Iggy Pop’s Raw Power and Queen’s Queen II and many of the Sex Pistols’ infamous shots. His pictures captured the revolutionary spirit of this groundbreaking period and made him the one of the most sought-after photographers in the world.

Instagram – 151k followers

DITA VON TEESE

BURLESQUE

Dita Von Teese—dubbed an “all around icon” by Elle
and a “Burlesque Superheroine” by Vanity Fair—is an artist, burlesque dancer, muse, model, mogul, and renowned vedette, . An undisputed glamazon, Von Teese has appeared in campaigns for Vivienne Westwood, Wheels & Dollbaby, M.A.C, and PETA. Von Teese’s first book, the New York Times best seller, Burlesque and the Art of the Teese ( Harper Collins/Regan Books in 2006), was written by Bronwyn Garrity. Her second book, Your Beauty Mark: The Ultimate Guide to Eccentric Glamour—co-authored by Rose Apodaca and illustrated by Adele Mildred—was released in 2015 by Dey Street Books.

Von Teese’s entrepreneurial ventures include collaborations with Christian Louboutin, M.A.C, DITA Eyewear, WonderBra, and Gaspar Gloves.

Instagram – 2.5m followers

RISK

GRAFFITI ARTIST

Kelly Graval, better known by his graffiti tag RISK, was one of the first artists to exhibit graffiti and street art in galleries. With a background in fine art, Graval has a style defined by cleanly executed lettering paired with graphic imagery and architectural lines. He has participated in a number of street art crews, most famously West Coast Artists (WCA) and the Seventh Letter. In the course of his nearly 30-year career, Graval has become one of the most influential figures for subsequent generations of graffiti artists, particularly in Los Angeles.

He is also considered one of the first artists to have painted on freight trains, as well as a pioneer of “painting in the heavens”—a graffiti term referring to highly elevated surfaces like billboards, rooftops, and overpasses.

Instagram – 146k followers

STEPHEN BLISS

ARTIST

As Senior Artist with Rockstar Games from 2001 to 2016 Stephen Bliss helped establish the highly recognizable illustrative style that defined the look, feel and positioning of the gaming mega-franchise Grand Theft Auto. He painted video game box covers, posters, billboards and magazine covers for GTA and many other successful game titles such as The Warriors, LA Noire and Red Dead Redemption. Bliss also headed Rockstar’s Lifestyle Branding department, creating non-game related posters and products that helped reinforce Rockstar’s reputation as a creative powerhouse.

Stephen Bliss started his career in 1986 working as in-house designer with Japanese fashion pioneers Hysteric Glamour.

Instagram – 37.8k followers

Stephen Bliss Press

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December 14, 2020
Apple Podcast
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https://dnamerch.com/wp-content/uploads/2020/12/Stephen-Bliss-Bridging-The-Gap.png 200 300 support support2020-12-14 22:17:172020-12-15 23:18:50Stephen Bliss: Bridging the Gap Between His Private Practice and Commissions
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December 14, 2020
Apple Podcast
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https://dnamerch.com/wp-content/uploads/2020/12/Unrated-press.png 200 300 support support2020-12-14 22:15:552020-12-15 23:18:44Unrated

Stephen Bliss Press

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December 14, 2020
Apple Podcast
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https://dnamerch.com/wp-content/uploads/2020/12/Provence-Press.png 200 300 support support2020-12-14 22:14:262020-12-15 23:18:56Provence Press
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December 14, 2020
Vogue
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https://dnamerch.com/wp-content/uploads/2020/12/The-Pretenders.png 200 300 support support2020-12-14 22:11:022020-12-15 23:09:51A trip down memory lane

Stephen Bliss Press

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December 14, 2020
Vogue
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https://dnamerch.com/wp-content/uploads/2020/12/Stephen-Bliss-Guamspraycatiion.png 200 300 support support2020-12-14 22:05:232020-12-14 22:29:17Guam Spraycation
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December 14, 2020
Vogue
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https://dnamerch.com/wp-content/uploads/2020/12/Former-Rockstar-Games-Senior-Stepheb-Bliss.png 200 300 support support2020-12-14 21:49:542020-12-14 22:29:53Pre-LA Solo Show interview

Stephen Bliss Press

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December 14, 2020
TedX
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https://dnamerch.com/wp-content/uploads/2020/12/TED-X-Bermuda.jpg 200 300 support support2020-12-14 21:38:422020-12-14 21:41:46TED talk

GREG GORMAN

PHOTOGRAPHER

Greg Gorman is an American portrait photographer of Hollywood celebrities. His work has been seen in national magazine features and covers, including Esquire, GQ, Interview, Life, Vogue, Newsweek, Rolling Stone, Time, Vanity Fair, and the London Sunday Times. Although he studied photojournalism in college, his passion for rock-and-roll led him to his chosen field when he photographed Jimi Hendrix in 1968. John Waters once said, “Greg Gorman is the only person I’d let photograph my corpse”.He primarily works in black and white.

He has also directed music videos, television advertisements, and graphic design layouts for advertisers.

Instagram – 19.1k followers

MATTHEW ROLSTON

PHOTOGRAPHER

Matthew Russell Rolston is an American artist, photographer, director and creative director. He is known for his signature lighting techniques and detailed approach to art direction and design and has been repeatedly identified throughout his career with the revival and modern expression of Hollywood glamour.

Instagram – 10.4k followers

LADY BUNNY

DRAG PERFORMER

A fixture of New York night life since the early 1980s, when she moved from Atlanta with her pal RuPaul, Lady Bunny is arguably the city’s reigning drag queen, less a mother hen than a queen bee with plenty of sting. Her signature look — big curves, bigger hair — has endured, as has her act: scowling, spiky comedy, laced with political jabs and honeyed with Southern-fried gregariousness.

And while much has changed in L.G.B.T. life over the past 17 years (gay marriage, PrEP, Caitlyn Jenner and “RuPaul’s Drag Race”), Lady Bunny retains the rude and crude spirit that has eroded over the decades, both from downtown Manhattan and from drag itself, now that “Drag Race” has minted a new crop of camera-ready stars.

Instagram – 313k followers

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Lady Bunny Press

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November 20, 2020

NYC Drag superstar on making sure your vote counts, maintaining pressure after the election, and personal political advice.

V Magazine
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https://dnamerch.com/wp-content/uploads/2020/11/THE-THOUGHT-LEADERS-ISSUE-LADY-BUNNY-.jpg 200 300 support support2020-11-20 18:39:532020-11-23 20:49:58THE THOUGHT LEADERS ISSUE: LADY BUNNY
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November 20, 2020

on a balmy Wednesday afternoon, I sit down and gear up my laptop to talk to Lady Bunny over Zoom. Once we link, I ask simply: How are you doing? “Oh, just the usual weekday, arguing on social media with people I don’t know,”

Vogue
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https://dnamerch.com/wp-content/uploads/2020/11/drag-legend-lady-bunny.jpg 200 300 support support2020-11-20 18:39:292020-12-14 21:31:33Drag Legend Lady Bunny on Miniskirts, Politics, and Finding Humor in Lockdown

Lady Bunny Press

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November 20, 2020

The New York drag icon sings Lizzo, zings Trump and shares her tips for surviving the COVID-19 crisis. The show premieres Friday.

Huffpost
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https://dnamerch.com/wp-content/uploads/2020/11/lady-bunny-3.jpg 166 338 support support2020-11-20 18:39:002020-12-14 21:23:36Lady Bunny Hopes Fans ‘Laugh Their Masks Off’ Watching New Comedy Special
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November 20, 2020

Three decades after landing in New York with RuPaul, Lady Bunny rules as New York’s reigning drag queen, even as a younger generation nips at her heels.

New York Post
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https://dnamerch.com/wp-content/uploads/2020/11/lady-bunny-4.jpg 166 338 support support2020-11-20 18:38:302020-12-14 21:25:44Lady Bunny Is Still the Shadiest Queen Around

Lady Bunny Press

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November 20, 2020

I found myself laughing hysterically while chatting with the one and only Lady Bunny. That shouldn’t come as much of a surprise though given the amount of chuckles she’s given to millions of people throughout her illustrious career.

Instict
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https://dnamerch.com/wp-content/uploads/2020/11/lady-bunny-.jpg 166 338 support support2020-11-20 18:38:002020-12-14 21:27:09‘I Miss Sex With Strangers’: Lady Bunny Delivers Her Funniest Interview Ever
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November 20, 2020

The outdoor drag festival will feature Lady Bunny and Neil Patrick Harris on Sept. 1 at Pier 17 in Lower Manhattan.

New York Post
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https://dnamerch.com/wp-content/uploads/2020/11/lady-bunny-1-1.jpg 166 338 support support2020-11-20 18:37:302020-12-14 21:27:04Wigstock Returns From the Dead

ERIC RUTHERFORD

MODEL / INFLUENCER

It is not often that careers go backwards but in the case of Mr Rutherford, that is exactly what has been happening. In a curious case of Benjamin Button-esque proportions, it seems that, now in his 50s, Eric Rutherford is having something of a renaissance. His salt and peppered Instagram currently has 170,000 followers and is growing daily. His appeal is heightened not simply by his physical appearance – Silver Fox doesn’t even come close – instead, Rutherford’s appeal seems to be as a style magnate to every generation of man.

Instagram – 232k followers

TEAM MEMBERS

DNA TEAM

CO FOUNDER

MIKE MESSEX – CO FOUNDER

Mike Messex started his career out as DJ. He quickly became the most sought after celebrity DJ in Hollywood and around the globe.

Besides being the resident DJ at the hottest spots of the day such as The Roxbury, Cherry and Saturday Night Fever. His private clients included, Paramount Pictures, 20th Century Fox, Warner Bros. , JFK Jr., Madonna, Brad Pitt, Jennifer Anniston and Sean Penn to name a few. In the mid 90’s he transitioned into design and manufacturing work with Hot Topic and other top brands. Independently producing clothing brands, plush toys and premiums.

His latest venture; Messex Industries, is the go to for all the movie studios, streaming companies, tech and fashion houses for event branding, promotional materials , premiums, activations, and event design, logistics, and execution.

DNA TEAM

CO FOUNDER

BRYAN RABIN – CO FOUNDER

Rabin started off in the night club business in 1990. By the time he was 20 he was the biggest club promoter in Los Angeles. He had a mailing list of over 10,000 guests, comprised of the music, film, fashion, art and the social world.

Rabin’s clubs were featured in W Magazine, Vanity Fair, Los Angeles Times and The New York Times to name a few. His Club Cherry, Co- owned by Mike Messex became the subject of an hour long documentary for the E! Channel. Rabin then transitioned into the event business where his multitude of contacts drove him to the the top of the very competitive field of Hollywood Event production and brand consultants within a year.

His clients included Madonna, Democratic National Convention. Vanity Fair, Giorgio Armani, Vogue Magazine, W Magazine, Christian Dior , Oscar de la Renta and 20th Century Fox amongst many others. Rabin produced his first feature film, FREAK SHOW which was released to critical acclaim in 2018. The film is co-produced by Trudie Styler’s Maven Pictures and Drew Barrymore’s Flower Films. Directed by Ms. Styler, the cast includes Bette Midler, Abigail Breslin, Anna Sophia Robb, and Laverne Cox.

DNA TEAM

PUBLIC RELATIONS

JENNIFER GROSS – PUBLIC RELATIONS

Jennifer Gross, CEO of Evolutionary Media Group for over 30 years in PR and marketing. She started her career in NYC at Warner Bros Records, MTV, EMI, Mute Records and MCA. She relocated to the west coast and founded the first fashion focused independent PR Firm – that evolved to Evolutionary Media Group. Jennifer fuses music, art, fashion and hospitality lifestyle marketing with media and public relations by parlaying her connections to the cutting edge of popular culture .

Through her career, Gross has elevated brands such as Steve Madden, Nike, Adidas, Quiksilver, Hurley, Marriott, W Hotels, Renaissance Hotels, Ace Hotels, Thompson Hotels,, Kimpton, Jaguar, Absolut, Volvo, to entirely new levels of visibility and influence. In her role as a consumer lifestyle strategist, Gross has an extensive rolodex of contacts in entertainment, technology, fashion and hospitality. In short, Gross connects tastemakers nationwide to corporate America.

DNA TEAM

ILLUSTRATION / ANIMATION

ANDY BIALK – ILLUSTRATION / ANIMATION

2-time Emmy Award winner Andy Bialk is a 23-year veteran in the Animation Industry. His designs can be seen in both Television and Feature Films, including the 2019 Academy Award winner “Spider-Man: Into The Spider-Verse” and LEGO Movie 1 & 2, The Emoji Movie, The SpongeBob Movie, The Book Of Life, Madagascar 2, How To Train Your Dragon, Shrek 4, and Megamind. In Television, the Mickey Mouse shorts, Dragons: Riders of Berk, The Ricky Gervais cartoon, Star Wars: Clone Wars, Foster’s Home For Imaginary Friends, Samurai Jack, The Powerpuff Girls and Dexter’s Laboratory among others.

He has given lectures at DreamWorks, Cal Arts, Concept Design Academy in Pasadena and Loyola Marymount University where he earned a BA in Studio Arts. Andy recently finished up Character Design work at Sony Pictures Animation on “Spider-Man: Into the Spider Verse” and is now part of the team at Illumination Entertainment focusing his talents in their Theme Parks Division on the new Secret Life of Pets “Off The Leash!” ride coming to Universal Studios Hollywood 2020!

DNA TEAM

PHOTOGRAPHY

ALBERT SANCHEZ – PHOTOGRAPHY

Los Angeles native Albert Sanchez has worked for many publications worldwide including Paper Magazine, V Magazine and Plastik. He has photographed many celebrities including RuPaul, Nicki Minaj and Dita Von Teese. He has shot beauty campaigns for MAC, Glam Glow, Paul Mitchell and Stila Cosmetics.

CONNECT WITH US

We would love to hear from you to find out
how we can help you achieve your goals.

DNA Merch

1920 Hillhurst Avenue Suite 271
Los Angeles CA 90027

Email:

[email protected] 323 697 0044
[email protected] 323 719 8876

www.dnamerch.com

THANK YOU

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