Who We Are
DNA IS A FULL SERVICE 360° MERCHANDISING COMPANY FOR PERFORMERS, INFLUENCERS, CELEBRITIES, MUSICIANS, AND ARTISTS.
What We Do
DNA TAKES YOUR CREATIVE THOUGHTS AND PRODUCES ITEMS AND STRATEGIES THAT DIRECTLY FURTHER AND REPRESENT YOUR BRAND.
DNA INTERGRATES SOCIAL MEDIA SERVICES, PUBLIC RELATIONS, AND PRODUCTION CAPABILITIES INTO THE OVERALL PROCESS,
WHERE AND WHEN NEEDED.
DNA CREATES EXPERIENCES, APPAREL, AND ACCESSORIES TO INCREASE CONNECTION WITH YOUR FANS.
DNA Team
Mike Messex started his career out as DJ. He quickly became the most sought after celebrity DJ in Hollywood and around the globe. Besides being the resident DJ at the hottest spots of the day such as The Roxbury, Cherry and Saturday Night Fever. His private clients included, Paramount Pictures, 20th Century Fox, Warner Bros. , JFK Jr., Madonna, Brad Pitt, Jennifer Anniston and Sean Penn to name a few. In the mid 90’s he transitioned into design and manufacturing work with Hot Topic and other top brands. Independently producing clothing brands, plush toys and premiums.
His latest venture; Messex Industries, is the go to for all the movie studios, streaming companies, tech and fashion houses for event branding, promotional materials , premiums, activations, and event design, logistics, and execution.
Rabin started off in the night club business in 1990. By the time he was 20 he was the biggest club promoter in Los Angeles. He had a mailing list of over 10,000 guests, comprised of the music, film, fashion, art and the social world. Rabin’s clubs were featured in W Magazine, Vanity Fair, Los Angeles Times and The New York Times to name a few. His Club Cherry, Co- owned by Mike Messex became the subject of an hour long documentary for the E! Channel. Rabin then transitioned into the event business where his multitude of contacts drove him to the the top of the very competitive field of Hollywood Event production and brand consultants within a year. His clients included Madonna, Democratic National Convention. Vanity Fair, Giorgio Armani, Vogue Magazine, W Magazine, Christian Dior , Oscar de la Renta and 20th Century Fox amongst many others. Rabin produced his first feature film, FREAK SHOW which was released to critical acclaim in 2018. The film is co-produced by Trudie Styler’s Maven Pictures and Drew Barrymore’s Flower Films. Directed by Ms. Styler, the cast includes Bette Midler, Abigail Breslin, Anna Sophia Robb, and Laverne Cox.
DNA Team
Darrell Smith brings over 15 years of work experience within the digital marketing ecosphere. Expertly providing strategic consultative guidance to top tier clients on data management, social media and digital activations. His work experience includes a variety of programmatic and tech startups from AOL to Yahoo to Salesforce with clients ranging from Netflix, Hulu, PacSun and Honda. He has seen the industry go through tremendous change and continue to adapt and lean-in to ensure success for not only himself but the clients he supports.
Outside of work, Darrell focuses on quality time with his friends across the globe and supports various charities and theater groups in Los Angeles and New York and serves as a board member of Hashtag Lunchbag – an organization that provides meals and clothing for the homeless community of Los Angeles.
Jennifer Gross, CEO of Evolutionary Media Group for over 30 years in PR and marketing. She started her career in NYC at Warner Bros Records, MTV, EMI, Mute Records and MCA. She relocated to the west coast and founded the first fashion focused independent PR Firm – that evolved to Evolutionary Media Group. Jennifer fuses music, art, fashion and hospitality lifestyle marketing with media and public relations by parlaying her connections to the cutting edge of popular culture . Through her career, Gross has elevated brands such as Steve Madden, Nike, Adidas, Quiksilver, Hurley, Marriott, W Hotels, Renaissance Hotels, Ace Hotels, Thompson Hotels,, Kimpton, Jaguar, Absolut, Volvo, to entirely new levels of visibility and influence. In her role as a consumer lifestyle strategist, Gross has an extensive rolodex of contacts in entertainment, technology, fashion and hospitality. In short, Gross connects tastemakers nationwide to corporate America.
DNA Team
2-time Emmy Award winner Andy Bialk is a 23-year veteran in the Animation Industry. His designs can be seen in both Television and Feature Films, including the 2019 Academy Award winner “Spider-Man: Into The Spider-Verse” and LEGO Movie 1 & 2, The Emoji Movie, The SpongeBob Movie, The Book Of Life, Madagascar 2, How To Train Your Dragon, Shrek 4, and Megamind. In Television, the Mickey Mouse shorts, Dragons: Riders of Berk, The Ricky Gervais cartoon, Star Wars: Clone Wars, Foster’s Home For Imaginary Friends, Samurai Jack, The Powerpuff Girls and Dexter’s Laboratory among others. He has given lectures at DreamWorks, Cal Arts, Concept Design Academy in Pasadena and Loyola Marymount University where he earned a BA in Studio Arts. Andy recently finished up Character Design work at Sony Pictures Animation on “Spider-Man: Into the Spider Verse” and is now part of the team at Illumination Entertainment focusing his talents in their Theme Parks Division on the new Secret Life of Pets “Off The Leash!” ride coming to Universal Studios Hollywood 2020!
Los Angeles native Albert Sanchez has worked for many publications worldwide including Paper Magazine, V Magazine and Plastik. He has photographed many celebrities including RuPaul, Nicki Minaj and Dita Von Teese. He has shot beauty campaigns for MAC, Glam Glow, Paul Mitchell and Stila Cosmetics.
DNA Clients
Eric Rutherford
Kenny Scharf
Lady Bunny
Mick Rock
Milk Studios
Quixote Studios
Let’s talk about your DNA